From Attila to AGP, more than 20 years of history
Learn more about the milestones of our company
From Attila to AGP, a history with more than 20 years
Learn more about the milestones of our company
1997: Attila Garden Products s.a.s.
In 1997, Attila Garden Product s.a.s is established by a group of entrepreneurs already active in the plastic molding industry and in the gardening distribution.
The aim was to industrialize the production of a brushcutter head that was handcrafted at the time.
The first step was making the moulds of its legendary brushcutter head: ‘Attila’. This innovative universal multi-wire model combined extraordinary robustness with unsurpassed ease of use.
1997: Attila Garden Products s.a.s.
In 1997, Attila Garden Product s.a.s is established by a group of entrepreneurs already active in the plastic molding industry and in the gardening distribution, with the aim of industrialize the production of a brushcutter head that was handcrafted at the time.
The first step was making the moulds of its legendary brushcutter head: ‘Attila’. This innovative universal multi-wire model combined extraordinary robustness with unsurpassed ease of use.
1997: Attila Garden Products s.a.s.
In 1997, Attila Garden Product s.a.s is established by a group of entrepreneurs already active in the plastic molding industry and in the gardening distribution, with the aim of industrialize the production of a brushcutter head that was handcrafted at the time.
The first step was making the moulds of its legendary brushcutter head: ‘Attila’. This innovative universal multi-wire model combined extraordinary robustness with unsurpassed ease of use.
1998: "Attilina"
In the years that followed, ‘Attilina’ was created and developed based on the previous model. It immediately enabled our company to achieve significant sales volumes in the Italian market and successfully enter the European market.
1998: "Attilina"
In the years that followed, ‘Attilina’ was created and developed based on the previous model. It immediately enabled our company to achieve significant sales volumes in the Italian market and successfully enter the European market.
1998: "Attilina"
In the years that followed, ‘Attilina’ was created and developed based on the previous model. It immediately enabled our company to achieve significant sales volumes in the Italian market and successfully enter the European market.
2000: the turning point
In 2000 came the breakthrough: the company acquires the necessary machinery and facilities to produce and assemble brushcutter head components.
The range is thus expanded to cover more market demand and AGP take part to its first international trade fair, the GAFA in Cologne, an event that, together with the Eima in Bologna, would become constant in the following years.
2000: the turning point
In 2000 came the breakthrough: the company acquires the necessary machinery and facilities to produce and assemble brushcutter head components; the range is thus expanded to cover more market demand and AGP take part to its first international trade fair, the GAFA in Cologne, an event that, together with the Eima in Bologna, would become constant in the following years.
2000: the turning point
In 2000 came the breakthrough: the company acquires the necessary machinery and facilities to produce and assemble brushcutter head components; the range is thus expanded to cover more market demand and AGP take part to its first international trade fair, the GAFA in Cologne, an event that, together with the Eima in Bologna, would become constant in the following years.
2007: from Attila s.a.s. to AGP s.r.l.
In 2007 Attila s.a.s becomes AGP s.r.l. and began the in-house production of monofilaments for grass cutting and technical monofilaments for the agricultural, electrical and industrial sectors. In the years that followed, the range of gardening products and accessories has been continuously expanded and updated: AGP is currently one of the very few companies on the market offering a complete catalogue of monofilaments and gardening products wholly designed and manufactured in-house, placing it among the most important players on the European scene.
2007: from Attila s.a.s. to AGP s.r.l.
In 2007 Attila s.a.s becomes AGP s.r.l. and began the in-house production of monofilaments for grass cutting and technical monofilaments for the agricultural, electrical and industrial sectors. In the years that followed, the range of gardening products and accessories has been continuously expanded and updated: AGP is currently one of the very few companies on the market offering a complete catalogue of monofilaments and gardening products wholly designed and manufactured in-house, placing it among the most important players on the European scene.
2007: from Attila s.a.s.
to AGP s.r.l.
In 2007 Attila s.a.s becomes AGP s.r.l. and began the in-house production of monofilaments for grass cutting and technical monofilaments for the agricultural, electrical and industrial sectors. In the years that followed, the range of gardening products and accessories has been continuously expanded and updated: AGP is currently one of the very few companies on the market offering a complete catalogue of monofilaments and gardening products wholly designed and manufactured in-house, placing it among the most important players on the European scene.
2012: ISO 9001 certification
In 2012, AGP obtained the ISO 9001:2008 quality certification, improving its production standards and consistently providing to customers the highest quality of products.
2012: ISO 9001 certification
In 2012, AGP obtained the ISO 9001:2008 quality certification, improving its production standards and consistently providing to customers the highest quality of products.
2012: ISO 9001 certification
In 2012, AGP obtained the ISO 9001:2008 quality certification, improving its production standards and consistently providing to customers the highest quality of products.
2015: Feel Color
As part of its quest for new technological manufacturing and commercial breakthroughs, AGP s.r.l began developing and producing high-tech FFF (Fused Filament Fabrication) monofilaments for three-dimensional printers.
2015: Feel Color
As part of its quest for new technological manufacturing and commercial breakthroughs, AGP s.r.l began developing and producing high-tech FFF (Fused Filament Fabrication) monofilaments for three-dimensional printers.
2017: ISO 9001 certification
In 2017, AGP upgraded its quality system certification to ISO 9001:2015 to confirm its production standards and guarantee its customers a high-quality product. Download Certificate
2017: ISO 9001 certification
In 2017, AGP upgraded its quality system certification to ISO 9001:2015 to confirm its production standards and guarantee its customers a high-quality product. Download Certificate
2017: ISO 9001 certification
In 2017, AGP upgraded its quality system certification to ISO 9001:2015 to confirm its production standards and guarantee its customers a high-quality product. Download Certificate
2018: new factory
In 2017, AGP began the construction of its new plant, again situated in Villafranca d’Asti, approximately one kilometre from the old site. In August 2018, the company moved to its new premises, with 4,800 square metres of covered area and 22,000 square metres of open space and yards.
2018: new factory
In 2017, AGP began the construction of its new plant, again situated in Villafranca d’Asti, approximately one kilometre from the old site. In August 2018, the company moved to its new premises, with 4,800 square metres of covered area and 22,000 square metres of open space and yards.
2020: Pyroline and Second Life
In 2020, AGP started experimenting with innovative plastic materials from a circular economy, confirming the company’s focus on environmental issues. A new line of monofilament lines is here: Pyroline.
Pyroline made its world debut at EIMA 2021.
The next year, at EIMA 2022, AGP launches Pyroline Whisper: a co-extruded, low-noise monofilament with the same performance of standard lines, but entirely coming from circular economy.
2021: arrival in the Brazilian market
With a view to the internationalisation of our business in 2020, we set up AGP holding do Brazil in São Paulo, Brazil.
2021: arrival in the Brazilian market
With a view to the internationalisation of our business in 2020, we set up AGP holding do Brazil in São Paulo, Brazil.
2021: arrival in the Brazilian market
With a view to the internationalisation of our business in 2020, we set up AGP holding do Brazil in São Paulo, Brazil.
2022: Feel Garden
In 2022, the B2C product offering is renewed with a dedicated brand line.
FeelGarden includes a website to support direct sales and features a large portion of our product range.
We have also invested in a 280-kW photovoltaic system aiming to cover up to 65% of our energy consumption with renewable energy.

